Ninemsn's Cricket Super-site to make huge impression (3 May 1999)

3 May 1999

Ninemsn's Cricket Super-site to make huge impression

Media Release

As the Australians travel to England for World Cup 99 determined to build on their lofty reputation as the best team in cricket, so too is ninemsn's new Australian cricket super website wideworldofsports.com.au aiming to continue its reign as number one in cricket.

After debuting in time for the Ansett Australia Ashes Test series (November 20, 1998 to January 5, 1999) with almost 19 million page impressions, "Australia's Official Home of Cricket Online" proved its status as the premiere online cricket destination in Australia with tracking figures revealing a further 15.5 million impressions for the Carlton & United one-day series (January 10 to February 12, 1999).

As the Australian side attempts to repeat its 1987 success and win cricket's holy grail at the World Cup (May 14 to June 20, 1999), "Australia's Official Home of Cricket Online" will be there each step of the way to keep fans in touch with every development. In fact, the super-site promises to be the only destination - in any form of Australian media - to deliver live ball-by-ball coverage of every match of World Cup 99.

"Australia's Official Home of Cricket Online" is a product of a partnership between ninemsn (Australia's leading online content destination), the British-based CricInfo (the world's largest cricket website) and the Australian Cricket Board (the sport's governing body in Australia).

Ninemsn's Director of Business Development, Brett Chenoweth said of the joint ninemsn/CricInfo/ACB site: "Thanks to ninemsn's links with CricInfo, not only do we have Australia's World Cup fortunes covered, but we will also deliver live coverage of every ball of every match at the Cup."

So whether it's a blockbuster final between Australia and the host nation England, or a battle between the minnows like Bangladesh and Kenya, you can catch it all live, ball-by-ball, on "Australia's Official Home of Cricket Online".

The co-branded site is the feature of ninemsn's Wide World of Sports website at https://wideworldofsports.com.au and can also be viewed at CricInfo's Australian homepage https://www-aus.cricket.org and the Australian Cricket Board's website https://acb.com.au.

For further information contact:

Anne Sullivan
ninemsn PR & Promotions Manager
phone: (02) 9383 6118
email anne.sullivan@ninemsn.com.au

Source :: ninemsn